|Project Title||Social Media Advisor|
|Project Summary||Analyze and optimize Mission Nicaragua social media platforms through monitoring trends in social media use in Nicaragua and success of locally produced content. Create content for Mission Nicaragua social media properties.|
|Agency||Department of State|
|Number of Interns||1|
As internet connectivity increases in Nicaragua, at Post Managua we are receiving more and more interest in our social media platforms. This year we exceeded 100,000 Facebook followers, which is quite a few in a country where there are only 1.4 million people on FB. We want to increase our followers as well as increase the popularity of our posts. This will require working closely with our social media manager and other digital media experts at the State Department in Washington. It will also require researching successful social media properties from other embassies in similar countries and making suggestions. It can also include creating content and measuring its success.