FEMA-USA-2
Flood insurance marketing and the Hispanic American community
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Work with the NFIP in a unique public-private partnership space and use your research skills to uncover the challenges and opportunities to market flood insurance to the largest minority in the United... |
Spanish helpful; Analytical writing, Data analysis, Editing and proofreading, Marketing, Research, Social media management, Writing |
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Flood insurance marketing and the Hispanic American community |
Work with the NFIP in a unique public-private partnership space and use your research skills to uncover the challenges and opportunities to market flood insurance to the largest minority in the United States. Your creativity can make a difference and help people recover faster after a disaster. |
Federal Emergency Management Agency |
1 |
FEMA-USA-2 |
Spanish |
Analytical writing, Data analysis, Editing and proofreading, Marketing, Research, Social media management, Writing |
The Marketing and Outreach team for the National Flood Insurance Program (NFIP) is looking for an energetic and proactive student interested in multicultural marketing in general, and the Hispanic American market for insurance in particular.
This project will include researching literature about the characteristics of the Hispanic American market and successful marketing campaigns engaging the with the various segments of the population in the digital space (online and social advertising, web and social content marketing etc.), particularly as it relates to insurance, real estate and other financial products buying decision making.
Floods are the costliest natural disasters in the United States with 90% of all natural disasters involving flooding, which makes the need for flood insurance more important than ever. The FEMA Administrator has charged NFIP staff to address this risk and close the nation’s insurance gap, doubling the number of contracts covered by flood insurance by 2022.
Hispanic people are the largest minority in the United States. Over the years, the Hispanic American population has migrated to new regions, including much of the South and the East Coast, moved into new sectors of the economy, and thus increased their buying power.
Though Hispanics are buying cars and homes at record rates, they still represent the group most underserved by the insurance industry. The percentages of Hispanics who have various kinds of insurance are significantly lower than non-Hispanic whites and other minority groups.
The Marketing and Outreach team is looking to further understand the opportunities to engage with this growing population with the goal to increase flood insurance protection for homes owned or rented by Hispanic Americans, as well as understand current challenges in the acquisition of new policies within this market.
Our small but dynamic team is committed to giving you with the opportunity to understand how a national marketing campaign is planned and executed. We will work with you to provide an experience that furthers your goals and education. We support intellectual curiosity and collaboration and we encourage you to present your research findings to FEMA/NFIP leadership as well as other business stakeholders working in the flood insurance industry.
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United States |
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To learn more about NFIP see floodsmart.gov. |
2020-06-05 17:23:04 |
100 |
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3004 |
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Leveraging the Buying Power and Influence of Women: How to market and sell flood insurance |
The Marketing and Outreach team for the National Flood Insurance Program (NFIP) is looking for an energetic and proactive student interested in market research, specifically targeting the consumer wants, needs and beliefs of women.
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Federal Emergency Management Agency |
1 |
FEMA-USA-1 |
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Analytical writing, Economic analysis, Marketing, Research, Social media management, Writing |
Join our dynamic team and use your research, analytical, and writing skills to uncover the challenges and opportunities to market flood insurance to the largest, growing consumer in the United States. Your creativity can make a difference and help people recover faster after a disaster.
This project will include market information, in the form of literature reviews, to understand the consumer buying behavior of women, including market segmentation (geography, age, education, finance) and forecasting trends. The project will also include a recommended marketing approach and tactics, specifically marketing in the digital space (online and social advertising, web and social content marketing), particularly as it relates to insurance, real estate and other financial products.
Floods are the costliest disasters in the United States with 90% of all-natural disasters involving flooding, which makes the need for flood insurance more important than ever. The FEMA Administrator has charged NFIP staff to address this risk and close the nation’s insurance gap, doubling the number of contracts covered by flood insurance by 2022.
The buying power and influence of women in the United States continues to increase with their growing participation in the labor force. According to the Bureau of Labor Statistics in 2018, 57.1% of women were in the work force, with 64.5% non-married women with the highest participation. In the same year, 44% had a bachelor’s degree or higher and 52% accounted for as professionals or in management.
The Marketing and Outreach team is looking to further understand the opportunities of the buying power of women with the goal to increase flood insurance protection for homeowners and renters, and to understand the current challenges in the acquisition of new policies within this market segment.
Our small but dynamic team is committed to giving you with the opportunity to understand how a national marketing campaign is planned and executed. We will work with you to provide an experience that furthers your goals and education. We support intellectual curiosity and collaboration and we encourage you to present your research findings to FEMA/NFIP leadership, Industry stakeholders, and partners.
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United States |
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To learn more about the National Flood Insurance Program, visit Floodsmart.gov |
2020-06-05 18:37:22 |
100 |
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3008 |
