Project Code: STATE-MUS-12
|Project Title||Digital Engagement Monitoring in Mauritius: Taking Our Facebook Page to the Next Level|
|Project Summary||Are you a social media guru? Are you familiar with tracking social media statistics? Can you translate statistics into a digital strategy? If you answered yes to all three questions, you are the person we need!|
|Agency||Department of State|
|Number of Interns||1|
U.S. Embassy Mauritius is looking for an intern to design a comprehensive social media analytics strategy for its Facebook page (www.facebook.com/usembassy.portlouis). You will identify, evaluate and utilize the best tools to generate customized reports and track the Embassy's efforts on Facebook and other potential social media platforms, including tracking follower growth, identifying optimal times for engagement, tracking Likes and reactions for posts, monitoring mentions, delving audience demographics, determining reach, reviewing replies and comments for posts finding out what content is being shared, and examining click rates. Embassy Port Louis is exploring the possibility of setting up Instagram and Twitter accounts. You will undertake a feasibility study and make recommendations on the viability of these two social media platforms.
|Social media management|